As I mentioned in THIS POST, I find it very important to highlight from my yearly goals, the top ten things that I really want to accomplish. These are the big ones, the items that might require a little education, a little extra research, a little extra money, and maybe a lot of extra time, but are key to the success of that particular year’s marketing strategy. Sometimes they correspond with what I think are new or valuable trends in marketing (last year’s completed mobile site goal), but they are always items that will be crucial for our success in the coming year.
Here are my Top Ten Marketing Goals for 2012 – (in no particular order)
We have been holding steady between 11 and 12k for the last quarter of 2011, and after completely revamping Paid search program and a full SEO audit, are continuing to generate relevant content to attract more visitors.
Our Universal Imaging Utility trial conversion rate is pretty solid, now I just need to get more of the right info to the right prospects at the right time for increased trial activation.
Our Big Bang Blog (the one you are reading) has done extremely well in the first few months so I really want to get a solid blog schedule for our two software offerings. Product updates, relevant industry news, upcoming development ideas, etc.
Last year I really tightened down my social media tactics and developed a clear plan. Now, as our customer base and brand awareness continues to grow, I want to make sure the rest of the building is on the same page and utilizing SM appropriately.
If I can justify the expense with increased revenue, I really want to fire up a re-targeting campaign this year.
The web-based knowledge base from SF is pretty robust and I think will help us take better care of our customers more efficiently.
Well-written wiki can’t hurt. Just haven’t had the time.
Our new SCCM plug-in, the UIUSD, will be perfect for a well-laid webinar schedule for lead capture.
Now that we have moved to Pardot and SF, I am, for the first time, able to be Super-OCD on ROI for absolutely everything. And I now have a marketing underling to help with reporting and metrics.
Speaking of Marketing assistant, as I get her trained up and involved, I already told her that I want to focus on her strengths and interests and have her “own” at least three major aspects of of our overall marketing strategy.
Those are my Top Ten Marketing Goals for 2012, what are yours?